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A Champion's Fashion Creation

René Lacoste was the world's number one tennis player in the 1920s before founding the French company Lacoste in 1933. The famous Lacoste logo came from the designer's nickname on the tennis courts, and perfectly represents tennis champion's determination and fighting spirit. With such an unbelievably long life in fashion, it has become the ultimate classic in sports casual wear. In the 80s the brand started making tennis shoes in addition to clothing, and their shoes soon became an iconic fashion statement that lives on to this day. The ultra-basic original design still drives the style of most tennis shoes now.